IDEA
We want to emulate the balanced, fresh feeling of nature and reinforce the positive feeling of eating well.
The two halves of the packaging are made from recyclable paper with a biodegradable plastic film in between and a spoon made from birchwood. Once eaten, the remaining packaging can be composted.
Natural Balance
Quaker Oats - Oats So Simple
{ D&AD / Commendation }
{ Art Directors Club Germany / Merit }