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  • GAK is a small art gallery in Bremen that exhibits contemporary art which tends to be difficult to understand.

    We use reverse psychology and turn the complexity into an advantage, challenging people if they could understand the art indeed.
  • Invitations for Exhibitions
  • Stickers on existing flyers
  • The closer you get to GAK, the more warning signs pop up.
  • GAK is located in a tunnel right opposite The Modern Museum of Bremen.
  • GAK's donation box
  • Once people became members, they became a part of the closed circle "I get it".

Don't Come. You Wouldn't Get It Anyway

GAK

WWF / See Who You Save

WWF  /

Outdoor  /

Turning donated coins into sculptures of the recipients.  /

Art Directors Club, Cannes Future Lions, Clio Awards, D&AD, New Creatives, Young Guns Intl. Awards, Red Dot Design  /

McDonald's / You Owe Me A Big Mac

McDonald´s  /

Integrated  /

Remind forgetful friends to return borrowed items and give them a chance to settle the score.  /

The Applied Arts Award, D&AD  /

Nike / Around the World In 50 Meters

Nike  /

Interactive  /

Install a 50 meter long digital billboard game where you can run "Live" against a person from another city or country.  /

The Intl. Andy Awards, D&AD  /

Big Red / Painful Pleasure

Big Red  /

Print  /

After eating someting painfully spicy, a feeling of pleasure will come. "From pain will come pleasure" To illustrate this we used heaven taking advantage of the pain in hell.  /

New Creatives  /

Quaker Oats / Natural Balance

Quaker Oats  /

Packaging Design  /

We wanted to emulate the balanced, fresh feeling of nature by using the moment the Oats open for the first time.  /

Art Directors Club, D&AD  /

GAK / Don't Come. You Wouldn't Get It Anyway

GAK  /

Integrated  /

GAK is a small art gallery in Bremen that exhibits contemporary art that tends to be difficult to understand. With reverse psychology, we used the complexity as an advantage, and challenged people if they could indeed understand.
Page Magazine / Multi Channel

Page Magazine  /

Cover Design  /

To communicate the concept "Multi Channel" in this digitalized era, we went analogue and crafted everything by hand.  /

Nike+ / Suspense

Nike + Suspense  /

Interactive  /

Everyone is in their own world when the run. Give that world a story.  /